Navigating the Naysayers

National Democratic politics comes with baggage that your local campaign may have to fade. Learn how to dissolve, rather than deflect, while you lean into what makes your campaign worthy of a conversation.

You don’t have to carry the national baggage.

This six-page quick guide gives you the framework to tackle the most common arguments against the Democratic Party from the left, right, and disaffected voters. You’re not running a national script, so you don’t have to answer for what the big guys are doing. Swap region-specific references for your own and get past the roadblocks thrown at you.

Great for candidates, field managers, or volunteers, you’ll learn how to hear their hurt rather than a personal attack and how to use empathy to diffuse those repetitive points.

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The True North Brand Audit